OUR WORK
Honeycomb - Bee Boy
Agency: Ogilvy & Mather, Toronto
VAPOR does all of the sound design and music for the HoneyComb “Bee Boy” campaign; the new mascot of Honeycomb and the creation of Ogilvy and Mather Toronto. Beeboy.org is the home of Bernard, a bee boy that lives off of Honeycomb cereal and is raised by researcher Barbara. Since his initial TV premiere in 2007, Beeboy has had quite a few adventures – leading to a full blown interactive presence on the internet. Most recently, Beeboy learned how to swim, celebrated Halloween and visited the zoo – ending in a fight with a Bear. What will Bernard get up to next?